As the camel bells of the Belt and Road Initiative echo across millennia, and China’s smart plastics machinery manufacturing extends its reach to overseas markets, another Chinese enterprise embarks steadily on a new journey of globalization with high spirits.
On September 17, the roadshow “From Xi’an to the World: Establish Your Business in Dubai via DMCC”, co-hosted by the Xi’an Council for the Promotion of International Trade (Xi’an Chamber of International Commerce) and Dubai Multi Commodities Centre (DMCC), was grandly held in Xi’an Economic & Technological Development Zone. Huang Baodong, Chairman and General Manager of Qingdao Huashida Machinery Co., Ltd., was invited to attend and deliver a speech on behalf of Huashida Xi’an Branch. He engaged in in-depth and pragmatic exchanges with guests from various sectors, achieving fruitful outcomes. This marks not only a high-profile debut of Huashida’s Middle East strategy, but also an epitome of Chinese pipeline equipment manufacturers sailing overseas and building a global footprint in this era.
Twin Cities Link Up: Nearly 200 Enterprises Explore New Opportunities for Global Expansion
Xi’an stands as the starting point of the ancient Silk Road, while Dubai serves as the trade hub of the Middle East. When these two open cities converge in the golden autumn of September, a brainstorming session on Chinese enterprises “going global” unfolds.
The event brought together representatives from nearly 200 enterprises across energy construction, advanced manufacturing and technology sectors to interpret the policy incentives for settlement in DMCC, Dubai. During the event, DMCC and the Xi’an Council for the Promotion of International Trade (Xi’an Chamber of International Commerce) signed a strategic cooperation agreement, formally establishing a long-term economic and trade cooperation mechanism between Xi’an and Dubai. This opens a window of opportunity in both policy and market for energy and tech enterprises expanding into the Middle East.
Consistently awarded the “World’s Best Free Zone” for 9 consecutive years, DMCC is a benchmark institution hosting more than 25,000 enterprises with a global business network spanning numerous countries. Its leading position in bulk commodity trading, financial services, technological innovation and cross-border trade builds a golden bridge for Chinese enterprises entering the Middle Eastern market.
Robust Expertise: Chinese Smart Manufacturing Wins Global Trust
“Backed by cutting-edge core technologies including 3PE steel pipe anti-corrosion equipment, double-wall corrugated pipe machinery and thermal insulation pipe production lines, alongside thoughtful after-sales services, Huashida’s comprehensive capability to connect with global markets has grown year by year. Our long-distance oil & gas transmission solutions are gaining rising popularity among clients worldwide,” stated Huang Baodong in his speech. Years of sustained exploration and cultivation in overseas markets have enabled Huashida to accumulate a large pool of high-quality customers and build a solid industry reputation across the Middle East.
Pipelines function as arteries for energy transportation, and anti-corrosion technology safeguards the service life of pipelines. As a seasoned manufacturer of pipeline equipment, Huashida leverages core technologies to break through barriers in the international market, and relies on premium quality and services to earn sincere trust from global customers. Products “Made by Huashida” travel along extensive energy corridors, engraving the gold-standard brand of Chinese manufacturing onto the global map.
Strategic Move in Dubai: A Key Step in Global Layout
The highlight of the roadshow was the Middle East strategic blueprint announced by Huang Baodong: leveraging DMCC Free Zone, this world-class platform, to build a local technical service hub and plan to set up an independent technical center and service branch in Dubai.
This decision drew enthusiastic responses from attendees. As Huashida’s advanced pipeline equipment gains wider acceptance among Middle Eastern customers, “on-site local support” has become a strong demand for many clients. Huashida seizes this opportunity to take Dubai as a pivot to tap into the Middle East market. This is not merely a sincere response to customer demands, but a crucial strategic move to continuously amplify the influence of Chinese smart manufacturing in the Middle East.
During the conference, Huang Baodong also held in-depth discussions with key principals from various organizations to conduct pragmatic talks on matters related to the establishment of the local entity.
Rooted in Dubai: Unleash Huashida’s Smart Manufacturing Strength Worldwide
Located at the crossroads of Asia, Europe and Africa, Dubai is truly a global trade intersection. Moving forward, Huashida’s Middle East branch will capitalize on Dubai’s unique geographical advantage to further strengthen local technical services and trade coordination, better serve customers across the Middle East, and let the charm of “Huashida Smart Manufacturing” continue to shine on the global stage.
From the shore of the Yellow Sea to the banks of the Persian Gulf, from workshops in Qingdao to the service hub within Dubai Free Zone, Qingdao Huashida is accelerating the expansion of its global footprint. Behind this progress lies the ambition of a Chinese plastics machinery and equipment manufacturer targeting the global market and pursuing its dreams. It also serves as a vivid example of Chinese enterprises joining hands to go global and achieve steady, long-term growth under the Belt and Road Initiative.
